Farming Expired Listings

Image — If you haven’t already figured it out, your image is your lifeblood in Real Estate.  Keeping your image exactly where you want it may seem to be a time consuming and tedious task but there are fewer things in the business of real estate that are more important.  Image is a complex idea [...]

Congratulations!  Your marketing plan has worked!  Whether it’s cold-calling, sending out postcards, farming expired listings, or receiving a phone call from your Sphere of Influence, you have a listing appointment with a potential client.  So … now what?  How do you turn a simple appointment into a listing that you can add to your inventory?  [...]