Archive for the 'Real Estate Agent Marketing' Category

Your Real Estate Agent Marketing Plan Part 1: Farming Expired Listings

(In this new multi-part series, we’ll take a look at the successful real estate agent’s marketing plan)
As a real estate agent and / or Realtor, the single most important aspect of your career is to come up with a rock-solid marketing plan.  A well thought out and executed marketing plan will not only help to create [...]

Expired Listing Letters: Your Key To Increased Listings

One of the most important tools in your Real Estate Agent marketing toolbox has got to be your Expired Listing Letters.  If you’ve been an agent for any real time, no doubt you’ve amassed a nice collection of real estate agent letters that you like to use regularly.  One set of these you no doubt [...]

Farming Expired Listings And Other Marketing

Whether you’ve been a real estate agent for twenty years or just starting out, you already know that the most important part of being an agent is marketing.  Marketing for a real estate agent takes on two different forms: active and passive.  Passive marketing covers everything from how you present yourself in public to taking [...]