Farming Expired Listings

 

 

You’ve finally set a day and time for the Listing Presentation.  Now, the real work begins!  If the property is a FSBO listing then it’s highly recommended that you drive by the property as soon as possible to get a better feel for the house and the neighborhood where your homeowner lives and / or is selling their property.  Make notes on the outside condition of the property, the yard, etc.  If you have time and the conditions are right, you might also consider taking a few quick pictures of the exterior of the home.  You’ll be able to add these pictures to your comparisons later.

Also take a drive around the immediate neighborhood a few streets up and down from where the property is located.  Remember that your homeowner is extremely familiar with their own neighborhood and having at least some knowledge will help you answer any questions or concerns that may be brought up during the Listing Presentation.

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