Archive for April, 2009

Get That Listing! Tips And Tricks To A Successful Listing Appointment Part 12: Preparation (con’t)

In areas where there are additional FSBO properties, make notes on the report to include the details that you’ve discovered about these properties.  If you need other details that you may have not been able to find out from your brief visual inspection, feel free to call competing FSBO’s.  Simply identify yourself as a real [...]

Your Real Estate Agent Marketing Plan Part 1: Farming Expired Listings

(In this new multi-part series, we’ll take a look at the successful real estate agent’s marketing plan)
As a real estate agent and / or Realtor, the single most important aspect of your career is to come up with a rock-solid marketing plan.  A well thought out and executed marketing plan will not only help to create [...]

Get That Listing! Tips And Tricks To A Successful Listing Appointment Part 11: Preparation (con’t)

Now that you’re back in your office you can begin to compile all of your preliminary notes into the outline of your Listing Presentation.  The first thing that you’ll obviously want to do is create a comp report (comparables) detailing all of the properties in the area that: are for sale, have sales pending, have [...]

Get That Listing! Tips And Tricks To A Successful Listing Appointment Part 10: Preparation (con’t)

If the homeowner is calling about the possible listing on an expired listing property, then you’ll also want to try and drive by to take a look.  While it is true that the majority reason that homes that are listed by real estate agents become expired listings is because the property is priced too high [...]

Get That Listing! Tips And Tricks To A Successful Listing Appointment Part 9: Preparation (con’t)

 
 
You’ve finally set a day and time for the Listing Presentation.  Now, the real work begins!  If the property is a FSBO listing then it’s highly recommended that you drive by the property as soon as possible to get a better feel for the house and the neighborhood where your homeowner lives and / or [...]

Get That Listing! Tips And Tricks To A Successful Listing Appointment Part 8: Preparation (con’t)

 
 
More than likely you’ll be sending out dozens of solicitation letters each month.  While names and addresses may seem familiar, after a while it’s quite possible — in fact very probable — that you may not remember all of the homeowners that you solicit.  An easy way to combat this is to keep a simple [...]

Get That Listing! Tips And Tricks To A Successful Listing Appointment Part 7: Preparation

 
 
There is no factor more important to being a successful real estate agent than preparation.  Most everything you do and say should be well planned out in order to ensure success in implementation.  Your Listing Presentation will become the backbone of your business and it’s vital that you feel comfortable during the process and that [...]

Expired Listing Letters: Your Key To Increased Listings

One of the most important tools in your Real Estate Agent marketing toolbox has got to be your Expired Listing Letters.  If you’ve been an agent for any real time, no doubt you’ve amassed a nice collection of real estate agent letters that you like to use regularly.  One set of these you no doubt [...]

Get That Listing! Tips And Tricks To A Successful Listing Appointment: Part 6 Attitude

A healthy attitude is paramount to the success of all real estate agents.  No matter why you started out in the Real Estate profession, maintaining the proper positive attitude will help secure your future success.
Positive attitude can be directly linked to Time Management.  If you as a real estate agent, have the proper handle on [...]